Complete Material Handling Solutions Provider

ProLift Toyota Material Handling corporate office in Louisville, KY.
About ProLift

Leadership In Material Handling

ProLift is a full-service forklift and material handling dealership. We provide equipment sales, service, parts, and total facility solutions, including warehouse design and dock & dock support. 

Companies work with us when the need reliable solutions for their forklift fleets and material handling needs. ProLift consistently delivers efficient, comprehensive support and tailored solutions that drive productivity and reduce downtime.

  • Customer Support Centers servicing Kentucky, Indiana, Ohio, West Virginia, Illinois, and Michigan
  • Over 350 certified service technicians
  • Over 700 associates - and growing
  • Community-focused, offering paid volunteer hours to our associates
  • Multiple recipient of Toyota President's Award

Mission

ProLift is driven to be the premiere provider of material handling equipment and service. We believe by investing in our people and technology, we create an exceptional customer experience.

Helping People Carry The Load

Executive Leadership

Chris Frazee, President - ProLift Toyota Material Handling

Chris Frazee

President
Mike French, Vice President Operations - ProLift Toyota Material Handling

Mike French

Vice President - Operations
Steve Smith, VP Sales at ProLift Toyota Material Handling

Steve Smith

Vice President - Sales
Sacha Powers, Director - Human Resources at ProLift Toyota Material Handling

Sacha Powers

Director - Human Resources
Scott Redelman, Director of Lean Management - ProLift Toyota Material Handling

Scott Redelman

Director - Lean Execution
Troy Graziani, Director - Finance at ProLift Toyota Material Handling

Tony Graziani

Director - Finance

Indispensable Partner

Forklift operator on reach truck unloading product from pallet racking.

A large part of our culture is "We Are ProLift" because every employee is a representative of the company. When someone brings their unique gifts and talents to the customer's experience, it makes ProLift an indispensable partner.

Chris Frazee

President

Our People

Sakichi Toyoda and Toyota Precepts
Values

Toyota Core Values

The Toyota Precepts, introduced in 1935 by Sakichi Toyoda, reflect the founder’s spirit of challenge and leadership. Rooted in “Respect for People,” they align with the values of human rights and form the cornerstone of our workplace culture. These principles guide team members in decision-making, action, and fostering harmony in the work environment.

Faithful

Always be faithful to your duties, thereby contributing to the company and to the overall good.
 

Studious & Creative

Always be studious and creative, striving to stay ahead of the times.
 

Practical

Always be practical and avoid frivolousness.
 

Atmosphere

Always strive to build a homelike atmosphere at work that is warm and friendly.

Grateful

Always have respect for spiritual matters, and remember to be grateful at all times.
 

Toyota Material Handling President's Award sitting in front of a Toyota forklift.
Toyota

President's Award

Toyota Material Handling recognizes its top forklift dealers in North America with the President's Award.

This prestigious award honors dealers excelling in parts, service, equipment sales, finance, customer satisfaction, and overall operations. Presented annually, ProLift has proudly been a multi-year recipient.